It’s a common trap to fall into. In the excitement of launching a new website, one forgets the main reason for doing one: to achieve your company’s goals.
First, understand the role your website plays in your business. Be clear about the goals for your website and how you will measure whether or not you’ve reached your goals.
That’s the place to start when you design a website. Website development is not just about designing a pretty website…..although of course you want it to be pleasing and easy to use. It’s about achieving your company’s goals.
What are the goals for your website?