April 2011 - MEGAchip Technologies

The rise of social commerce

Did you know that group buying companies have become so popular that they are accessible across the country and will soon be available across the world? Groupon and Living Social, the leading the way in group buying, have allowed consumers to view buying in a whole new way. (See http://blog.nielsen.com/nielsenwire/online_mobile/deal-me-in-behind-the-bargain-hunting-audiences-of-local-deal-sites/) Consumerism is what drives this nation, but with a struggling economy, consumers will always look for ways to pinch their pennies. Through social commerce (the new term for group buying in an online capacity) consumers can see daily deals in their town with just the click of their mouse and save!

SEO- When you try to cheat the system

Recent news of search engine scandal has caused Google Inc. to enforce penalties.

Google Search is considered the #1 search engine online today. It is acknowledged for remarkable easiness for all users; however the SEO (Search Engine Optimization) has trouble with website distinction. A high quality website will not get search priority over a low quality website. It is in this distinction that large companies get upset and attempt to “cheat the system”.

The importance of social media

It has become increasingly important to advertise and promote your business through social media. Corporate bigwigs are shifting their focus from other areas of advertising and loosening their budgets to allow for social media.

Social media is an Internet-based media venue that provides communication and social interaction. Social media is generally accessible to the public through the web or mobile phone. Take notice in corporate websites. They all contain links to their Facebook, Twitter, and LinkedIn accounts. This is to increase their following and gain more public exposure.

IT Management Tips- Windows 7 vs. Windows XP

Older computers are still running Windows XP and the question arises, “Should we upgrade to Windows 7?”

The answer is not quite as simple as “Yes” or “No”. Here are some considerations to be made:

Pros:
1. XP is currently in the “End of Support” cycle. This means Microsoft has ended normal support for Windows XP – so if you have an XP problem and call Microsoft, they may end up saying sorry XP is no longer supported. However critical bugs will be fixed until April 2014. Windows 7 is a current Operating System so all support is available.
2. 64 bit versus 32 bit. Windows 7 is mostly being set up as 64 bit while Windows XP is set up as a 32 bit Operating System. This means that all processors made since 2003 with AMD’s Athlon 64 and Intel’s Pentium 4 have been capable of support 64 bit. The difference – imagine having 64 lanes of highway versus 32. You can move a lot more information in the same amount of time. The capacity increases are significant too, 32 bit handles a maximum memory of 4 GB but 64 bit can handle much more – practically not possible to fill that much memory in a computer.