Marketing Archives - MEGAchip Technologies

Email Marketing: Why Use Video?

Email marketing campaigns are a more viable means of marketing with recent updates in browser and email capabilities. Previously, spam filters and long download times found video embedded emails limited to animated GIFs and pseudo videos that when clicked lead…

Online Video Marketing: It’s a Big Deal

We are living in a Video World…

People view 100 million videos online every single day.
Web pages with video are 50 times more likely to end up on the front page of Google.
Small business profiles with videos get twice as many views, 30% more profile clicks and 18% more calls and 24% more sales.
Retail site visitors stay 2 minutes longer and are 64% more likely to buy.

In today’s digital marketing world it’s all about video marketing- and your video. If your company doesn’t have at least one video which markets itself or its products, why not? Video is a rather inexpensive marketing venture overall if you consider the number of times a video will be viewed, the audience reach with social media sharing, and where you can strategically place your video. Video is the “show and tell-all” marketing tool. Video engages, educates, and creates a call-to-action unlike any other medium.

Marketing Your Business: Video Adds The Personal Touch

Video enhances your marketing efforts in a way no other medium can replicate. Not only is video easily understood by nearly all people of all ages, its effectiveness is exponentially carried forth through today’s social media network sharing. Not every…

The Advent of HTML5: Large Video Files, No Problem

How do you take those large video files, embed them into your email campaign, and make it possible for the recipient to download and view the email in real-time, avoiding long download times? Enter HTML5 to the constantly changing world…

Emergent Trends in Marketing: Key Digital Trends for 2013

As we step further into 2013, it’s worthwhile for businesses to look ahead and consider emerging tech trends that could benefit their business. Digital marketing is evolving at an accelerated rate. In the digital marketing evolution, it is the savviest marketers that have already benefited from recognizing their consumers’ needs. Today’s consumers are eager to share content on social media, they interact with their preferred brands, and they receive rewards for sharing marketing messages.

Here are Five Key Digital Marketing Trends for 2013…

IAB and MMA: Standardization of Mobile Phone Ads

The Interactive Advertising Bureau and Mobile Marketing Association have released their “Mobile Phone Creative Guidelines”. The following is an excerpt from their press release:

“With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units,the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.”

“The guidelines provide additional directives necessary to empower creative shops and publishers to use mobile for more dynamic, rich consumer experiences. Additionally, it also aligns across the IAB’s “Display Advertising Guidelines.”

“The “Mobile Phone Creative Guidelines” incorporates input from marketing and media authorities to establish detailed specifications for mobile phone ad units. The guidelines address smartphone and feature phone devices and are relevant for both mobile web and in-app inventory. Additionally, they include ad specifications for both basic and rich media units.”