We are a mobile society, and the digital landscape is constantly changing. Mobile device users are navigating the internet with ever-increasing frequency. Sure, your small business website is probably user-friendly. It was originally created so desktop or laptop customers would have no problems easily navigating through product pages and the website in general. What about your mobile customers? Can you say the same for their experience?
Did you know more than half of your prospective customers might be interacting with your website while they are on the go? Pew Internet research found that 55% of U.S. adult cell phone users access the internet through their mobile phones; nearly double the users from three years ago. Digital advertising management company, Marin Software, saw their clients experience a rise in Google paid-search clicks on mobile devices increase from 14.2% to 23.4% during 2012.
What Difference Does It Make to My Mobile Customers?
Think about this… when someone visits your website from their mobile device, what exactly do they see? How long does it take the pages to load? Are all of the navigation tabs easily accessed with buttons large enough to see on a small screen? Is the overall mobile user experience friendly or frustrating? Let’s look at a few ways you can make your mobile customer’s experience a more pleasant one.
Why Create a Mobile-Only Website?