Posts in Newsletter Category

Small Business: Ready For Mobile Device Users?

We are a mobile society, and the digital landscape is constantly changing. Mobile device users are navigating the internet with ever-increasing frequency. Sure, your small business website is probably user-friendly. It was originally created so desktop or laptop customers would have no problems easily navigating through product pages and the website in general. What about your mobile customers? Can you say the same for their experience?

Did you know more than half of your prospective customers might be interacting with your website while they are on the go? Pew Internet research found that 55% of U.S. adult cell phone users access the internet through their mobile phones; nearly double the users from three years ago. Digital advertising management company, Marin Software, saw their clients experience a rise in Google paid-search clicks on mobile devices increase from 14.2% to 23.4% during 2012.

What Difference Does It Make to My Mobile Customers?

Think about this… when someone visits your website from their mobile device, what exactly do they see?  How long does it take the pages to load? Are all of the navigation tabs easily accessed with buttons large enough to see on a small screen? Is the overall mobile user experience friendly or frustrating? Let’s look at a few ways you can make your mobile customer’s experience a more pleasant one.

Why Create a Mobile-Only Website?

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Online Video Marketing: It’s a Big Deal

We are living in a Video World…

  • People view 100 million videos online every single day.
  • Web pages with video are 50 times more likely to end up on the front page of Google.
  • Small business profiles with videos get twice as many views, 30% more profile clicks and 18% more calls and 24% more sales.
  • Retail site visitors stay 2 minutes longer and are 64% more likely to buy.

In today’s digital marketing world it’s all about video marketing- and your video. If your company doesn’t have at least one video which markets itself or its products, why not? Video is a rather inexpensive marketing venture overall if you consider the number of times a video will be viewed, the audience reach with social media sharing, and where you can strategically place your video. Video is the “show and tell-all” marketing tool. Video engages, educates, and creates a call-to-action unlike any other medium.

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Forgot Your Wallet? Pay With Your Smartphone

Everyday Americans use their phones to perform tasks beyond the basic phone call. Hold onto your wallet- it’s about to become obsolete. Some of the largest technology companies are hard at work to give your smartphone the ability to make payments at retail locations. How does the virtual wallet work?

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Emergent Trends in Marketing: Key Digital Trends for 2013

As we step further into 2013, it’s worthwhile for businesses to look ahead and consider emerging tech trends that could benefit their business. Digital marketing is evolving at an accelerated rate. In the digital marketing evolution, it is the savviest marketers that have already benefited from recognizing their consumers’ needs.  Today’s consumers are eager to share content on social media, they interact with their preferred brands, and they receive rewards for sharing marketing messages.

Here are Five Key Digital Marketing Trends for 2013…

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IAB and MMA: Standardization of Mobile Phone Ads

The Interactive Advertising Bureau and Mobile Marketing Association have released their “Mobile Phone Creative Guidelines”. The following is an excerpt from their press release:

“With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units,the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.”

“The guidelines provide additional directives necessary to empower creative shops and publishers to use mobile for more dynamic, rich consumer experiences. Additionally, it also aligns across the IAB’s “Display Advertising Guidelines.”

“The “Mobile Phone Creative Guidelines” incorporates input from marketing and media authorities to establish detailed specifications for mobile phone ad units. The guidelines address smartphone and feature phone devices and are relevant for both mobile web and in-app inventory. Additionally, they include ad specifications for both basic and rich media units.”

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