It’s a common trap to fall into. In the excitement of launching a new website, one forgets the main reason for doing one: to achieve your company’s goals.
First, understand the role your website plays in your business. Be clear about the goals for your website and how you will measure whether or not you’ve reached your goals.
That’s the place to start when you design a website. Website development is not just about designing a pretty website…..although of course you want it to be pleasing and easy to use. It’s about achieving your company’s goals.
What are the goals for your website?
We know our clients’ goals include:
• Generating a new source of revenue
• Acquiring new customers
• Retaining customers
• Complementing other marketing and sales channels
• Increasing awareness
• Increasing ROI of the marketing budget
• Leveraging other assets
• Providing outstanding customer service
What are your goals? We’d like to hear from you!
Megan at Megachip